Investors will love you - Pitch Deck Checklist

Build, structure, and refine your pitch deck with the most complete checklist you'll ever need. Keep your story clear, your design simple, and your message impossible to ignore, NO fancy effects required.

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1. Cover & Hook (Slide 1)

• Startup name + logo
• One-sentence mission statement
• Clear “What we do” descriptor
• Clean background visual/aesthetic
• Founders’ names + titles shown
• REQUIRED: Founder contact info (email + LinkedIn)
• Date + version number (e.g., v1.0)

2. Problem (Slides 2–3)

• Define the core problem in one sentence
• User pain points (emotional + functional)
• Economic impact of the problem
• Current solutions and their weaknesses
• Why now? (market timing justification)

3. Solution (Slide 4)

• One-sentence product description
• Demo screenshot or mockup
• Clear value proposition
• Key features (3–5 bullet points)
• Specific measurable benefits

4. Market Size & Opportunity (Slide 5)

• TAM / SAM / SOM breakdown
• Market growth projections
• User/customer segmentation
• Personas & behaviors
• Industry macro trends

5. Business Model (Slide 6)

• Revenue model (SaaS, ads, marketplace, etc.)
• Pricing strategy
• Unit economics overview
• CAC/LTV insight
• Sales channels & funnel

6. Traction (Slide 7)

• User growth metrics
• Revenue & retention data (if any)
• Engagement KPIs (DAU/MAU)
• Pilot/beta results
• Milestones achieved

7. Competition & Differentiation (Slide 8)

• Direct competitors listed
• Indirect competitors listed
• Competitive matrix/table
• Your defensibility (moat)
• IP, speed, distribution advantages

8. Go-To-Market Strategy (Slide 9)

• Launch plan
• Acquisition channels
• Early community strategy
• Paid vs. organic breakdown
• First 90 days roadmap

9. Product Roadmap (Slide 10)

• Next 3–6 months goals
• Next 12 months milestones
• Feature rollout plan
• Long-term product vision
• Dependencies & blockers

10. Team (Slide 11)

• Founder bios (short and strong)
• Relevant experience displayed
• Advisors listed (if any)
• Org structure overview
• Hiring needs (open roles)

11. Financials (Slide 12)

• 12–24 month projections
• Burn rate + runway
• Revenue forecast scenarios
• CAC/LTV projection
• Key financial assumptions

12. The Ask (Slide 13)

• Investment amount requested
• Allocation breakdown (team/product/marketing)
• Expected runway
• Key milestones unlocked by investment
• Partnership/accelerator needs

13. Contact & Closing (Final Slide)

• Founder contact info (email, phone optional)
• LinkedIn profiles
• Website + product demo link
• QR code for fast contact
• Thank-you statement or call-to-action